National Culture and Creative (Orange) Economy

The creative economy is not only one of the most rapidly growing sectors of the world economy, it is also a highly transformative one in terms of income generation, job creation and export earnings.

Cultural and creative industries are major drivers of economies in terms of monetary and non-monetary value. The global culture and creative economy is valued at US $2,250 billion and is responsible for creating 29.5 million jobs.

In addition to economic benefits, the cultural and creative industries also generate merit to people-centered value, sustainable urban development, development of creativity and culture, and contribute to the achievement of 2030 Agenda. In terms of non-monetary value, the culture and creative industries contribute to inclusive social development, to dialogue and understanding between peoples.

Culture and Creativity are both drivers and enablers of human and sustainable development. empowering people to take responsibility and ownership of their own economic, social and personal development, stimulating and encouraging innovation and significantly contributing to inclusive and sustainable growth.

Cultural and creative industries are an important and expanding part of local economies; they are known to engage in innovation and risk taking, and thus in exploration of new avenues for development.

The pivotal role of the cultural and creative industries in National Development thus places arts and culture as one of the important tenets of the nation’s development trajectory. Recognizing the role of the culture and creative economy in creating full and productive employment and decent work, supporting entrepreneurship, creativity and innovation, encouraging the formalization and growth of micro-, small-and medium-sized enterprises, stimulating innovation, empowering people, promoting social inclusion, and reducing poverty.